Industry Insights

In today’s fast-changing business world, data becomes outdated quickly. Studies show that around 25% of business data becomes unusable every year due to job changes, company closures, and other shifts. Using old or incorrect data can hurt your marketing performance and your brand reputation.

On the other hand, companies that rely on custom-built databases consistently experience better results. With accurate, up-to-date, and precisely targeted contacts, their email campaigns tend to achieve significantly higher open rates, often between 40% and 60%. Sales teams report more replies, more booked meetings, and an overall increase in conversions. These improvements come from one key advantage: their messages are landing in the inboxes of people who are relevant to the offer.

Custom data also unlocks the power of personalization. When a list includes specific information like job titles, industry type, company size, and location, it allows marketers to tailor messages in a way that resonates deeply with each recipient. And when a message feels more relevant, engagement naturally increases. As a result, businesses enjoy stronger ROI from their outreach efforts, with faster-moving pipelines and higher-quality leads.

By targeting the right people with the right message, businesses using custom data create more meaningful connections, improve campaign efficiency, and achieve far better marketing and sales outcomes.